2-Top Issue-Caffeine Dependency-Outline

Outline for Vibe Segment: Caffeine Dependency

James Gallo, Paul Carriere, Kelly Burnett and Zara Brandt

Focus: This focus will be on our demographics dependency on caffeine in general. This being coffee from Tims or energy drinks which have been proven to be unhealthy in large amounts as well as cause anxiety.

Esther Eapen – Nutritionist at Sheridan College

Esther Eapen is the daughter of Catherine and James Malik, wife of Denny Eapen and mother of Dennyelle Eapen. After living in Dubai for 21 years, Esther migrated to Canada in July 1999 and lived in Aylmer Ontario for two years.
After completing her OAC’s in Aylmer Esther received a scholarship in 2000, to study at McMaster University. She completed BSc Honours degree in Molecular Biology and Biotechnology and
decided to pursue her Masters in Medical Science in Paediatric Nutrition at McMaster. She has successfully completed her MSc and is now working as a clinical researcher in the Department of Paediatrics at McMaster University.

She teaches nutrition part-time at Sheridan College

Background Info on Caffeine:

Coffee, caffeine and tea
After water, the beverage that the largest proportion of adults reported consuming the day before they were interviewed tended to be coffee (Table 2). In fact, men older than age 50 were more likely to report having had coffee than water. The exception to the trend toward coffee was 19- to 30-year-olds, who were more likely to report having had milk the previous day. As well, the proportion of men in this age group who reported having had regular soft drinks exceeded the proportion who had coffee.
Among those who drank coffee, consumption peaked at ages 31 to 50, averaging 639 grams for men and 586 grams for women. By age 71 or older, the average amounts were considerably lower at 489 grams and 398 grams.
Coffee accounted for almost all the caffeine that adults consumed: 80.6%. (Tea and soft drinks made up 12.3% and 5.9%.) Caffeine has a number of biological effects resulting from its diuretic and stimulant properties. For some sensitive individuals, these can include restlessness, anxiety, irritability, muscle tremors, insomnia, headaches and abnormal heart rhythms. Health Canada advises healthy adults to limit their daily caffeine intake to 400 milligrams,4, 5 the equivalent of three 8-ounce cups of coffee.
More than 20% of men and around 15% of women in the 31-to-70-age range exceeded the 400 milligram per day recommendation (Figure 1). Not surprisingly, the age and sex patterns of caffeine intake parallelled those of coffee.

Figure 1Percentage with usual daily caffeine intake greater than 400 milligrams, by gender and age group, household population aged 19 or older, Canada excluding territories, 2004
Contrary to the trend for most beverages, the proportion of Canadians who reported drinking tea rose steadily with advancing age. Among men, the increase was from 20% at ages 19 to 30 to 49% at age 71 or older; for women, from 30% to 56%. And unlike many other beverages, the amount of tea consumed remained relatively stable regardless of age. For example, among male tea drinkers, 19-to-30-year-olds consumed an average of 525 grams; those aged 71 or older averaged 507 grams.
http://www.statcan.gc.ca/pub/82-003-x/2008004/article/10716/6500244-eng.htm

Interviewees :

  • Ministry of healthy representatives – specifically someone who deals with the effects of caffeine
  • Esther Eapen – Nutrition professor at Sheridan College

moc.liamg|nepae.rehtse#moc.liamg|nepae.rehtse

  • Dr. Jaime Ginter – Agony and ecstasy professor at Sheridan College

School of Community Liberal Studies
ac.etutitsninadirehs|retniG.emiaJ#ac.etutitsninadirehs|retniG.emiaJ
Ext. 2226

  • Students from Sheridan College who have a caffeine dependency

Possible questions:

- What are the effects of too much caffeine?
- Why/When did you start drinking coffee?
- Can you get addicted?
- Do students actually produce better work after consuming caffeine?
- Does it cause high amounts of anxiety within our youth?

Possible BROLL: Students, Tim Horton’s line up, Coffee being made/drank/purchased/ Caffeine drinks being sold in our school

Sound-up – at Tim’s/Second Cup/Starbucks staff making coffee, lattes etc.
Opening shot - stationary camera outside of Tim’s, fast forwarding the image of people going throughout the line to illustrate to the mass consumption and dependency on caffeine.

V/O – “Did you know that the youth amongst us are consuming ……”

CLIP: Esther Eapen
“Caffeine can……”

BROLL - Money transferring hands , to either coffee shop or money into vending machine to acquire energy drinks.

Possible Graphics: Statistics of caffeine consumption, graphics of levels in anxiety in youth who consume it on a regular basis